Sell your business for what it's actually worth.
The value is already in your business. We uncover it, prove it, and show where it sits in the real market — so you exit at your number, on your terms, with your people looked after.
15 minutes. No judgment. Nobody knows you're preparing.
- Reconcile owner expenses45 min · Earnings substantiation+$64k
- Analyse returning customers30 min · Multiple substantiation+$51k
- Document who runs what60 min · Multiple substantiation+$32k
- Index customer agreements20 min · Transaction certainty+$27k
Based on 38 comparable businesses sold between 2023–2026. Sample business — illustrative data, not live comps.
8 out of 10 businesses that go up for sale never sell.
Not because they're bad businesses. Because the books are messy, everything lives in the owner's head, and buyers walk when they can't verify what they're buying. Brokers won't tell you this — they'll simply stop returning your call. We will: your business probably isn't ready. Yet.
The fix isn't growing the business. It's making the value you've already built provable. The business doesn't change — the amount buyers can confidently see does.
Not every fix works the same way. That's the point.
A system that claims each task adds a fixed dollar amount would be a gimmick. Real preparation moves value through three distinct mechanisms — and some fixes don't raise the price at all. They protect it.
Earnings substantiation
Proving $40k of legitimate owner add-backs
Increases the earnings a buyer will accept — every verified dollar is multiplied at sale.
Multiple substantiation
Demonstrating the repeat revenue you already have
Supports movement within the comparable multiple range — the same earnings, priced higher.
Transaction certainty
Organizing contracts and legal records
Reduces retrade and deal-failure risk — protects your price and your cash at close.
How it works
See your number
A free 15-minute valuation: your indicated market range, your Sale-Ready Score, and the value leaks costing you the most — with the reasoning shown, never a black box.
The 90-day Sprint
We recast your financials, document your operations, and build a data room that survives diligence. Done with you, not dumped on you — and your number updates as each fix lands.
Sell when you're ready
Next year or in three. When it's time, we connect you with vetted buyers and brokers — and you walk in holding all the cards.
Where your business sits among businesses that sold.
Asking prices show what sellers hope for. Closed transactions show what buyers paid. We benchmark you against the second one — because that's the market you'll meet.
Illustrative sample data modeled on public closed-sale aggregates — not live comps.
Asking market: 3.2× SDE
Closed market: 2.85× SDE
The distance between those two numbers is where unprepared sellers give ground in diligence.
2023–2026 · illustrative sample data
Watch one business get revealed.
A sample hvac services business, illustrative figures.
If we don't add more value than we cost, we work free.
If your documented business value doesn't increase by more than your investment within 12 months, we keep working at no charge until it does. We can offer that because the first week usually pays for the whole program.
Priced against what unpreparedness costs.
The Valuation
Your indicated range, Sale-Ready Score, and top value leaks — in 15 minutes, on your phone, private.
Start nowThe Sale-Ready Sprint
90 daysor 3 payments of $3,200
- Certified-format valuation + full SDE recast with add-back schedule
- Value Recovery Plan — fixes ranked by dollar impact
- Owner-Independence System — SOPs from voice interviews
- Buyer-proof data room, stress-tested with AI mock diligence
- Quarterly revaluation for the first year
Compare: a broker's minimum fee runs ~$25,000 — if they take you.
Sale-Ready OS
For owners 1–3 years out. We keep your valuation live, your data room current, and your exit on track — with a quarterly number that moves.
You built something real. Now get paid for it.
You've run your business 15, 25, 40 years. You're thinking about retirement — next year or in three. You want a fair price, a clean exit, and to look your employees in the eye afterward. You don't want your books judged, your time wasted, or a broker's $25,000 minimum for a maybe. This is for you.
FAQ
Is my information private?
Completely. No listing, no public profile, nobody knows you're preparing until you decide to sell.
My books are a mess. Is that a problem?
It's the reason we exist. Messy books are normal — we've seen everything, and we don't judge.
Are you brokers?
No. We don't sell your business or take a commission on your sale. We get you ready, then you choose how to sell — with full leverage. (Before Market also runs a separate tool for business buyers; nothing about you is ever shared with it. Your preparation is private, full stop.)
What if I'm not selling for years?
Perfect. Preparation compounds — the best exits start 2–3 years out, and the number you watch each quarter keeps you honest about progress.
What kind of businesses do you work with?
US service, trade, food, and light-industrial businesses doing $300K–$5M in revenue. If that's you, the free valuation is the place to start.
Where do the market numbers come from?
This demo runs on illustrative sample data modeled on public closed-sale aggregates. Client work uses licensed comparable-transaction databases, and every figure in your report is traceable to its source and assumptions.
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Find out what your business is really worth.
Not ready yet? Get one note when we open the doors: